When we started working with Dr. Supriya in January 2020, her channel had around 250 subscribers. After reviewing her content, we identified room for growth and suggested optimizing the videos for bigger reach and viewership. We started working on the implementation of various methods and techniques for channel growth, including creating quality content, search engine optimization (SEO), and promoting the channel on external platforms. One of the first changes we made was adopting a consistent content strategy that prioritized quality over quantity. We worked on creating educational videos that provided practical tips and advice for expectant mothers, giving them recommendations that were easy to understand and apply in their daily lives. We also extensively researched her audience to understand their needs and pain points, and we worked to craft content that resonated well with them. We used SEO techniques, optimizing the video titles, descriptions, tags, and using relevant keywords to make it easy for YouTube’s algorithm to recommend the videos to viewers. We also worked on increasing watch time by structuring the videos to be engaging and informative. We optimized Dr. Supriya’s videos by adjusting the length, ensuring high-quality audio and video and using attention-grabbing titles, descriptions, and tags. Additionally, we encouraged our client to respond to the comments and feedback, which led to improved engagement and a greater sense of community around the channel. Our team leveraged social media, blogs, and forums by promoting the channel and sharing the video content with the audience. We identified the popular social media channels, forums, and blogs that her audience frequented the most, and we partnered with them to extend our reach to a broader audience.

The growth of the channel improved exponentially. By the end of January 2021, the channel had already crossed the 500,000 subscriber mark, and in just 18 months, the channel had grown from 250 subscribers to over 1.7 million subscribers, which is a remarkable achievement. We also noted that the effort had a positive impact on the viewership of Dr. Supriya’s website. More expectant mothers used her website to get in touch with her, made appointments, and asked questions about their pregnancy.

YouTube is a powerful marketing tool for medical professionals. Doctors can use the platform to provide educational content and build a personal brand within their respective fields. Medical professionals can use the platform to create educational videos, community-building content, and Q&A sessions, which can significantly increase their reach and viewership. YouTube helps to build trust and credibility among patients and consumers, giving them an opportunity to become more familiar with their doctors. It also helps to build a personal connection with the patients that is hard to achieve through other traditional marketing channels.

As of today, Dr. Supriya Puranik’s YouTube channel has grown to 1.79 million subscribers, with an impressive 9-10 million monthly views, and around 40k monthly new subscribers. The channel also receives an average of 2000 comments per day, which highlights the strong community that has been built around the channel. The growth of the channel has also helped Dr. Supriya expand her practice, as she currently receives around 5000 direct patient calls per month. The success of the channel can be credited to the consistent and high-quality content strategy, as well as the focus on community engagement and implementing SEO techniques to optimize the channel’s reach. These statistics further emphasize the importance of developing a strong YouTube presence for medical professionals looking to expand their practice and build their personal brand through digital marketing.

Based on our experience working with Dr. Supriya, here are some of the takeaways and recommendations we have:

• Consistency and quality of content are essential for channels to be successful. It is always better to focus on quality over quantity.
• SEO techniques like using relevant keywords, descriptions, tags, and titles are vital to improve visibility and viewership.
• Community engagement is crucial in building trust among viewers. Responding to comments and feedback has a positive impact on the channel’s growth and engagement.
• Promoting the channel on external platforms such as social media, blogs, and forums can increase viewership and build a greater sense of community around the channel.

In conclusion, YouTube is an excellent platform for medical professionals to market themselves and build their personal brands. The growth of Dr. Supriya’s channel from 250 subscribers to 1.7 million subscribers in just 18 months is an inspiration to all medical professionals interested in growing their practice through digital marketing.