by Dr. Nikhil Varude | 28 May 2023
When it comes to attracting patients and boosting engagement, your hospital or clinic’s landing page plays a crucial role. To awareness and engagement, here are the top 9 questions your landing page must answer:
What healthcare services are offered at your hospital or clinic?
Clearly, the unique features and benefits of your healthcare services, make it easy for patients to understand the value you provide.
How many patients have been treated at your hospital or clinic?
Showcase social proof by sharing patient statistics, testimonials, or case studies that demonstrate the popularity and effectiveness of your healthcare services.
Is this hospital or clinic worth choosing for healthcare needs?
Highlight the quality of care, advanced technologies, and experienced medical staff that set your hospital or clinic apart from others.
What makes a clinic a reliable source of healthcare?
Establish credibility by sharing your hospital or clinic’s experience, accreditations, and any industry recogn or awards.
Are the healthcare services at your hospital or clinic affordable?
Be transparent about pricing and offer flexible payment options to cater to different budget needs.
Will the healthcare services be effective for the patient?
Address the specific health concerns of your target audience and explain how your hospital clinic can help resolve their issues.
How easy is it to access healthcare services at your hospital or clinic?
Emphasize the simplicity of booking appointments, telemedicine options, and user-friendly patient portals, assuring potential patients of a hassle-free experience.
What makes your hospital clinic stand out from others in the market?
Differentiate your hospital or clinic by highlighting its unique selling points (USPs), such as specialized treatments, patient-centered care, and compassionate staff.
What support and aftercare services does your hospital or clinic provide?
Showcase the commitment to patient well-being by detailing the follow-up care, support groups, and educational resources available to patients and their families.
By 9 essential questions, you’ll create a powerful landing page that drives patient awareness, engagement, and ultimately, increased appointments!